No grain, no gain.

Insight: Snacking tastes and feels good, until the guilt of breaking your diet sets in.

Big Idea: With Jack n’ Jill Nova, you can #HaveAsMuchAsYouWant out of life and out of snacking, thanks to its multigrain, guilt-free goodness!

Credits: Creative Director - Russ Molina, Rina dela Calzada, Art Director - Sam Vargas, Natassja Velasco, Angel Ramos, Renzo Viray

#LookGoodFeelGood

COPY:
Feel good
And look good,
With Nova!
With 4 fiber rich grains that make you feel so good, it shows!
Go for nova

#LivetheNovaLife

COPY:
Live WILD
Live FREE
Live LOUD
Live the Nova life and enjoy
the guilt-free indulgence in every bite.
Live AWESOME
Live EPIC
Live BIG
Live WILD
Live the Nova Life

#GottaBe

COPY:
(SONG) Go ahead just jump in don't be afraid to try
You can be FREE
You can be BRAVE
You can be TOUGHER
You can be GAME
You can be STRONG
You can fly HIGHER
(VO) Be all you can be and have it all,
Just like Nova!
Your fiber-rich, multigrain snack.
Go ahead, have as much as you want.

Brand Activation: Nova Active Pass

We hosted a series of fitness classes around the metro in exchange for Nova snack packs– gaining social media buzz, newfound fitness friends and brand loyalty.

Past activities include archery, wall climbing and pound workouts.

Being the sole writer for this brand felt exhilarating and easy. As a lover of sports and unconventional workouts, I enjoyed playing with the idea of snacking within the ‘active’ space– encouraging others to get moving!