Noods that’ll make your mouth water?
Cheese is it!
INSIGHT: The new cheesy seafood flavor is so good, you can’t help but 🤤@&#@&#!!!
BIG IDEA: Capture that “OH CHEESE!” feeling in a uniquely Japanese way– Anime!
CREDITS: Carls Echas, Cil del Mundo, Creative Director - Rina Dela Calzada, Art Director - Natassja Velasco, Production House - Pabrika
Client: Nissin Cup Noodles, Philippines
NOT JUST FOR NERDS: Using manga or Japanese-style comic panels as inspiration, the ad was a seamless and dynamic display of flavors and ingredients in every frame. It was also easy to cascade the idea into two versions for each respective variant.
Artwork by Natassja Velasco
Myself as Mei from Blizzard Entertainment’s Overwatch
Using the otaku advantage:
Armed with photos and insights from my own love of anime, Japanese pop culture and cosplay life (and that of the market), I managed to convince the newly appointed head of Nissin Philippines to make a simple yet strategic brand move with my anime-inspired idea…
And the rest is cheestory!
What’s your flavor?
Enjoy a cup or two of some of my other work for Nissin.
CREDITS: Carls Echas, Cil del Mundo, Creative Director - Russ Molina, Rina Dela Calzada, Art Director - Natassja Velasco, Samantha Vargas, Angel Ramos
COPY:
How do you make life more delicious?
Combine one cup of smiles
One cup of romance/doki doki
One cup of inspiration
And a cup of happiness from Nissin cup noodles.
Nissin-made, Nissin-taste.
COPY:
The goodness of creamy seafood
And the kick of spice
Combined
New Nissin Cup Noodles Hot
Creamy Seafood
A tasty blend of hot creamy seafood goodness that you love
Anywhere, anytime.