Sweets for the soul
The following creative content revolved around the idea of ‘tapping your inner child’. The team and I wanted to capture the inherent fun and nostalgia of the products in both the copy and art direction– using bright colors and exploring different visual styles to fit each story.
Ready for throuple trouble?
INSIGHT: Valentines Day can be a bit ‘bittersweet’ for the single ones.
BIG IDEA: That bittersweet feeling can be just as good with Nips Dark Chocolate.
CREDITS: Creative Director - Rina Dela Calzada Art Director - Samantha Vargas, Natassja Velasco
CLIENT: Nips Philippines
Swipe right to sweetness!
INSIGHT: Sometimes, it feels even sweeter to ‘swipe right’ to people that you truly care for.
BIG IDEA: True sweetness is showing up– with all the Jack n’ Jill goodies they love!
CREDITS: Creative Director - Rina Dela Calzada Art Director - Samantha Vargas, Natassja Velasco
CLIENT: Jack n’ Jill Chocolates
Let’s make learning, POP!
Getting kids to focus on studies was especially difficult during the pandemic. So we thought to make learning ‘pop’ with Nips chocolate– using a series of interactive YouTube videos that pushes the product as well as bonding with the family!
CREDITS: Creative Director - Rina Dela Calzada
Art Director - Samantha Vargas, Natassja Velasco
We supported these videos with conversion ads that pushed the parents to buy online.
